BBC beta finally live

Posted on February 28, 2008

As I’ve said earlier in my posts, this page will make history. Pretty soon we’ll experience new ways of interaction with mass-media. The name will change as well :) .

bbc new layout

What Others Are Saying

  1. Ruschi March 7, 2007 at 12:18 pm

    Hi Zoran,

    thanks for the interest and question. Glad to explain . First of all, it is special because mass-media websites were so far fixed in structure and content. All web pages were like this, and in what regards TV stations that went online, there was no reason why they ought not to respect the same rule. Fixed columns with fixed content.

    The new homepage of BBC is completely customizable. I am not talking about design. The design, the way it looks, is more or less conventional, but the interactivity level with the website and the news is extraordinary.

    For instance: you can select only the columns that interest you. You may choose to see news only from business and technology and blogs and leave politics and sports aside. Furthermore, you may arrange these columns and information in the order you wish by a simple drag-and-drop action.

    And it is very easy to select the number of news per every section you want to be presented – 3, 4.. 6.

    All these features are revolutionary in the sense that news is no longer delivered to you in a one-way-fashion: they write the news, you log on to the TV or the online version of it and hear/read them in the preset order they have chosen. This is no longer the case, as every user that accesses BBC online has a virtually different version of the same amount of news than everyone else.

    The snapshot I posted is MY version of the BBC homepage. Another interesting factor is that you can also change the look-and-feel to the degree that you can customize background, font, colors, etc to your own idea. There is no longer a BBC homepage style. There is no BBC website design identity. The site is collaborative in respect to its readers. And that is completely revolutionary for the mass-media business.

    What do you think?

  2. Zoran March 7, 2007 at 12:19 pm

    Now I understand! It is basically what Google did to it’s customizable home page a year or so ago. Also, I’ve seen many other sites like that. But I do agree that the fact that BBC did it so boldly certainly will change the face of online media content delivery.
    Thanks a lot for taking time to answer and I hope you’ll continue to post interesting stuff for my coffee-in-front-of-the-reader mornings

  3. Ruschi March 7, 2007 at 12:19 pm

    well, websites that have these features existed for some time now, but when it comes to broadcasting news… this is a rarity. it is one thing to customize your experience when you’re on a google page (google just sums up content from different websites) or on a community website… a completely different thing if you’re on cnn and cnn is the one delivering the news.

    if we look at TV and newspaper websites, and I mean serious media players like cnn, iht, nytimes, it becomes more than obvious that bbc did a serious turn for the media business in online.

  4. Zoran March 7, 2008 at 12:16 pm

    Hi, Rux!
    Why? Could you please explain? What makes this page so special that it will make history?
    Sorry for being stupid :P

  5. Ruschi March 7, 2008 at 12:20 pm

    and thanks for reading my stuff :D hope you’ll like my thoughts from now on as well …

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