Free versus cheap in business
Posted on March 1, 2008
Here is Chris Anderson, Wired’s Editor in Chief, in a video about businesses and services becoming free over the internet. I do agree, things become free for the user, but they will most definitely stay payable for the entrepreneur. I mean, yeah, Google gives free services for the end-user… but google advertisement is paid by the ones that want to be advertised.
So digital means free, but not in the sense that services all of a sudden have no value and can be produced without any cent being invested/charged. Digitizing means changing the category of people you charge for your services. The revenue stays the same, otherwise the whole economy will suffer a true change. And we’re not yet prepared, since we still have to eat …